This the title of a story in this month’s on-line Business Insider Magazine. When you click to read the story you are blocked and given an irresistible offer to subscribe to the magazine for $1.00 for the first month and then $12.95 a month, hopefully forever, like a gym membership.
Can you think of any topic that so accurately strikes a chord the heart of an average businessman these days? What greater problems are weighing on our minds right now than the fear of purchasing a vacation home in the wrong city? I am going to pass but let me know if you read it and buy a second home. I’ll come visit.
Note to Marketing Department: an article like this might really get some traction if the targeted audience subscribes to a publication called Big Pharma & Banking CEO’s Insider Magazine.