Prior to November 15, 2001, Japanese manufacturers Sony and Nintendo. Microsoft lost tons of money bringing the system to market but Bill Gates was afraid gaming systems would eventually compete with PCs.
Fortunately for Microsoft they acquired game developer Bungie and their launch title game release, Halo, became one of the best-selling games of all time. Halo ushered in a new age of first-person shooters in online gaming,
We silly old baby boomers had to be satisfied with shooting cut-outs of moving ducks or black bears in a shooting gallery. Just a clink and a bell instead of spurting blood.
Better living through modern computing!