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Business 101: Lessons From Being Acquired by a Fortune 500 Giant

02.03.2024 by Fred Berman //

Our company, with revenue in the $30-$40 million range, was purchased by DuPont in 2008.  We soon learned some lessons on how a major conglomerate operates; certainly much different than a smaller privately owned company.  There were two overriding principles:

  1. Pay exorbitant amounts of money to outside consultants to make decisions we should make internally.
  2. Do whatever it takes to make short-term revenue goals regardless of long-term effect; what they call the “we’ll cross that bridge…” plan.

Examples:

  1. They paid $500,000 to a consultant to come up with a new name we scrapped in 6 months
  2. The Einstein they put in to run us sold our very attractive URL for a single large payout that made our numbers and got him a bonus but, in the long-run, cost us millions of dollars in lost revenue.  He soon retired and left the mess for the next person.

I always…well most of the time…did my best and worked hard to make my goals.  When the inevitable redundancies began, DuPont was very generous, giving long-term employees what amounted to a year’s salary and benefits.  I loved our company, but the spirit that built us was gone and I was not without other opportunities. I would not have been crushed if I was offered one of those severance packages.  In my phony benevolence I even volunteered to save a co-worker by telling them I would sadly accept a pink slip accompanied by a big payout.  But, alas, it was not to be.  My boss told me I was a needed thought-partner and not to be concerned; something I would have loved to hear years before when I had kids at home and was living paycheck to paycheck, but not so much now.

So, the lesson to be learned?  Wives, husbands, family, partners, coworkers:  When you see someone slacking off, showing no initiative and generally doing just okay, but not enough to be invaluable to the group; enough to keep their job but also be first to go when the cuts come, have patience with them.  They might be executing a well thought-out business plan to secure their future.

All this experience sitting at home, an untapped resource.  I am available to help.  If you have $500,000 and need a technology consultant with encyclopedic knowledge of today’s business landscape, feel free to contact me.  I’m sure you still have my pager number or send me a note on My Space.

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